To serve as a model for and a leader in our industry, both nationally and internationally.
To keep our consumers and customers informed about our industry, new products, developments, possible risks and opportunities.
To represent the pulse industry both at the national and international level.
To lead our industry and work to increase our market share in current markets and creating opportunities new markets.
To offer first-class products and services to both the domestic and international markets.
To enable and encourage our industry to act as a modern and mature sector with active participation by both management and corporations in the advancement of our industry.
Respecting human health, human life, and the rights of our staff.
Respecting the environment and acting in a ecologically sustainable manner.
Treating all countries, regions, and people we work with equality.
Promoting management principles based on equality and participation.
Encouraging the participation of all employees and fully completing all tasks in a timely manner first time and every time.
Providing an honest, tolerant, and devoted working environment where our staff works together with team spirit towards continuous improvement, education and development.
Producing, with advanced technology and in a hygienic environment, our products according to the standards set out by the Turkish Food Codex, and to this end conforming to the provisions of food safety and our management policies.
Ensuring the sustainable production of a high-quality product, produced for the domestic and international markets.
Always striving to increase and augment our production capacity and product range and offerings.
Guaranteeing not only high quality but also product safety in our products and production processes including microbiological, chemical, and physical analyses.